How technology is unlocking growth for private market funds

Key takeaways

Private market funds are reaching far more investors, and manual onboarding, KYC checks and admin cannot keep up with the volume.

A digital platform can handle onboarding, KYC, subscriptions, transactions and reporting more efficiently at a higher volume.

AI can handle repetitive tasks like document extraction and identity verification, with your team reviewing the output.

Some tech platforms can connect to your existing systems, so you can streamline your processes without needing to re-key data.

Technology helps private market funds scale by digitising and streamlining the traditionally slow, manual work that takes place across the investor journey, from investor onboarding and KYC checks to subscriptions, capital calls and reporting. This lets asset managers and fund administrators serve far more investors without adding headcount at the same rate.

Private markets are still growing

The private markets landscape is undergoing a significant shift. No longer the exclusive domain of institutions, opportunities are increasingly pursued by a wider spectrum of investors.

The projected impact of this trend is substantial, with global assets under management (AuM) for alternative funds predicted to reach US$32tn by 2030 (Preqin).

This growth is putting pressure on asset managers and fund administrators. Outdated manual processes and legacy systems are now impeding scalability due to an inability to serve larger investor volumes.

Operational bottlenecks in private fund management

The typical journey of a new private fund investor relies on outdated methods, often involving physical documentation and manual data entry. This can lead to a lack of transparency and unnecessary delays. As a result, the investor experience suffers, and those managing this information face a growing workload.

For asset managers, the repercussions are tangible and impactful. Time-consuming manual onboarding diverts crucial resources away from core investment activities. Consider the onboarding timeline. KPMG surveys reveal that for 37% of asset manager respondents, onboarding a new investor takes 1-2 weeks. For 32% of investors, it takes 2-4 weeks. The complexity of this process is also widely acknowledged, with 50% of managers admitting the process is too intricate.

What is the average time taken to onboard a new investor in private funds?

Managing diverse KYC/AML requirements and varying subscription processes across an expanding investor base introduces considerable operational complexity. Moreover, relying on manual workflows elevates the risk of errors, potentially leading to reputational damage for asset managers. Fund administrators similarly face increased reconciliation issues and compliance overhead.

As a fund’s investor base expands, operational teams face growing pressure, and a frustrating, lengthy onboarding experience can lead to higher investor drop-out rates. Streamlining this initial interaction is therefore vital to retaining capital and safeguarding fund reputation.

How technology streamlines the investor experience

Fortunately, digital platforms built for private funds now address these inefficiencies directly. They replace paper forms, email chains and spreadsheets with a connected digital workflow. Many platforms now also offer the option to use AI for routine document checks, such as reading identity documents and extracting KYC data.

AI adoption is rising across the industry. Of the 500 buy-side institutions State Street surveyed in 2025, 83% were planning ways to use generative AI on unstructured private markets data. To see some practical use cases for AI in private fund operations, read our recent blog.

At Goji, we offer a white-label platform that digitises the investor journey end-to-end, from onboarding to reporting.

Our clients are asset managers who want to expand their reach without adding operational drag, and fund administrators who want to manage increased complexity and volume.

StepStone, for example, uses Goji to simplify the investor journey for several of its evergreen funds. Read the case study here.

The table below outlines the key benefits of our platform across each step of the journey:

Platform module	Key features	How this supports asset managers	How this supports fund administrators
Investor onboarding	Configurable digital forms by jurisdiction, investor type and fund Rich investor profiles built over time, with data captured once and reused A white-label portal under your own brand	Faster time-to-investment Faster capital acquisition Smoother client experience	Reduced manual data collection and verification burden Consistent onboarding across clients and jurisdictions Increased transparency and efficiency
Compliance and KYC	Automated, policy-based KYC/AML document requests Configurable review stages and four-eyes sign-off Reusable KYC profiles and a digital audit trail	Faster checks without loosening control Investors only need to provide each document once; no more chasing or repeat requests	Streamlined compliance checks Clear evidence of every review and approval
AI	An AI assistant is built in to the platform which provides contextual suggestions as you work (e.g., "Can I help you onboard a new investor?") AI identifies uploaded documents and extracts and validates KYC data AI turns complex ownership structures into visual entity maps Nothing is committed to the platform until your team signs it off	Faster KYC reviews and less manual work for your team Processes are streamlined without compromising compliance	Reviewers spend their time on exceptions and review, not manual data entry More capacity for growth without needing to grow headcount in-line
Investor agreements	Digital subscription agreements, pre-populated from investor data stored in the platform Secure e-signature through DocuSign Built-in validations and prompts	Faster time-to-investment Reduced risk of error Improved accuracy in agreement handling	Less paper-based processes Reduced processing errors
Fund data rooms	A centralised, user-friendly location for critical investment materials Secure, permissioned distribution of fund information	Comprehensive and readily accessible investor overview Informed decision-making	Single source of truth to reduce data fragmentation and reconciliation issues More accurate and timely reporting
Transactions	Digitised subscriptions, capital calls and distributions Bulk upload and full transaction logs	Freeing up of time and resources to focus on high-value activities like strategic planning, cultivating stronger investor relationships, and further business development	Reduced manual workload and lower risk of error thanks to the digitisation of essential tasks relating to capital calls and distributions
Portfolio reporting	Clear, timely, and accurate reporting on portfolio performance Investors can access interactive dashboards and detailed performance insights Automated statements, tax documents and fund updates	Enhanced investor satisfaction through transparent and timely updates	Efficient client communication tools Simplified reporting processes Improved data accuracy for reports
Configurable connectivity	Flexible integrations via APIs and data export, making real-time data synchronisation possible Connectivity to Euroclear FundSettle and the FundsPlace distribution network	Data flows to your CRM, fund accounting system and other systems without re-keying Access to a network of 3,000 distributors via FundsPlace	Works alongside existing fund accounting and fund administration software

How do connectivity and integrations expand investor reach?

The benefits of technology extend beyond internal operational improvements. Some platforms can also unlock access to a significantly wider pool of prospective investors.

As part of the Euroclear group, Goji can provide asset managers with access to Euroclear’s network of more than 3,000 distributors.

This seamless connectivity streamlines access to a truly global distribution network, enabling managers to tap into previously unreachable investor segments and jurisdictions with unprecedented ease.

Fund administrators, in turn, can offer their asset manager clients access to this expanded network, enhancing their service offering and strengthening client relationships.

On the topic of connectivity, many modern platforms are built to integrate with existing technologies using APIs and data export.

This matters because many firms already run CRMs and fund accounting systems they do not want to replace. Connecting a digital platform to those systems means that investor data flows across your operating model without any re-keying, and every team works from a single source of truth.

The Goji platform can connect to your existing systems in exactly this way. Learn more about building an integrated tech stack here.

The strategic benefits of tech-driven scalability in private funds

By adopting and implementing tech-enabled solutions, both asset managers and fund administrators stand to gain substantial and lasting benefits as they navigate the evolving landscape of private markets.

Technology can increase operational efficiency and reduce operational cost. Digitisation streamlines workflows and frees skilled teams to focus on higher-value work.

Investors, in turn, experience a smoother and more intuitive journey, leading to greater satisfaction and stronger, longer-lasting relationships.

With agile technology, firms are better placed to adapt to evolving investor demands and increasingly complex regulatory requirements.

Configurable compliance checks, four-eyes sign-off and transparent audit trails help teams apply their policies consistently and evidence every decision.

Technology has the power to remove operational barriers and expand distribution capabilities for asset managers, while providing fund administrators with efficient tools for managing increased volumes and complexity. As a result, the strategic adoption of technology fuels sustainable growth in AuM and enhances service delivery.

A practical first step is to map where manual work sits in your investor journey today. Start with the steps that grow with every new investor, such as KYC checks and subscription documents. For more on that, read our blog: What it really takes to scale private funds profitably.

Want to see how our platform could work for your funds? Reach out to organise a demo.