As demand for private markets grows across institutional and private wealth channels, managers are held back by a lack of connectivity that limits the number of investors they can reach with their funds.
The ideal solution is a global network for private funds, with homogenised market infrastructure and a robust digital foundation. A global network enables asset manager to connect with a wide distributor base, making their funds easily accessible to a much deeper pool of investors.
Euroclear FundsPlace provides this solution. As a one-stop-shop for all fund types and asset classes, Euroclear FundsPlace provides the network that the industry needs, connecting asset managers with distributors on a global scale. At Goji, we are proud to be a core part of this solution, digitising the investor journey for private funds and providing our clients with access to Euroclear FundsPlace's global infrastructure, including a network of more than 3,000 distributors.
This combined solution gives firms a much stronger route to scalable distribution, allowing them to raise more capital from a growing number of investors.
Over the past decade, asset managers in private markets have been experiencing higher demand for their funds than ever before, as investors seek out strong returns and portfolio diversification.
Increasing demand has come not only from institutional investors, but from individuals too. Traditionally, individual investors have been hindered by high minimum investment requirements and the limited operational resources available in private markets. Nonetheless, they understand the benefits of diversification and, as regulations are updated to support their participation in private markets, they wish to take advantage of the same benefits experienced by institutional investors.
According to a 2026 study, 94% of high-net-worth investors (HNWIs) now allocate to private markets, making participation in these assets almost universal across all wealth tiers. Private markets have become a core pillar of the modern investment portfolio. Now, the industry needs to keep up.
For asset managers to successfully tap this capital, scalable, homogenised market infrastructure must be leveraged with an emphasis on connecting market participants across the globe.
Public markets benefit from well-established market infrastructure and standardised access models. In private markets, distribution is often far more fragmented.
Without a widely adopted infrastructure for private funds, asset managers can struggle to connect to relevant distribution channels efficiently. Access may depend on time-consuming bilateral agreements, manual coordination and disconnected processes that make scaling difficult.
This affects both sides of the market:
When connectivity is limited, so is scalability.
Connectivity between network participants matters because it makes private funds easier to discover, easier to access, and easier to distribute at scale.
In practice, this means connecting asset managers, distributors, and end-investors through digital infrastructure that supports the full investment journey.
Goji and Euroclear provide a more scalable route to private fund distribution by combining Euroclear's established global market infrastructure with Goji's award-winning private markets technology. This partnership creates an end-to-end digital journey from private fund servicing to global distribution.
As part of the Euroclear group, Goji enables asset managers to connect to a global network of more than 3,000 distributors via Euroclear FundsPlace.
This gives managers a stronger route to market by making private funds discoverable to a deep and diverse distributor base. It also gives Euroclear's distributor network a more practical way to access private funds through infrastructure they already use.
Rather than treating private funds as a separate operational process, Goji and Euroclear help integrate them into a broader and more scalable distribution model.
Using Goji’s technology alongside Euroclear’s market infrastructure, asset managers can offer distributors and their clients a fully digitised end-to-end journey for private funds.
That includes:
This end-to-end digitisation helps distributors improve their value proposition to clients while helping asset managers service and distribute private funds more effectively through a broader network with a higher volume and more diverse range of investors.
At Goji, we can connect asset managers digitally to Euroclear’s FundsPlace ecosystem, giving them access to more than 3,000 distributors and a stronger route to scalable distribution. The diagram below provides a visual representation of how this works as part of our platform offering.
For firms looking to scale private fund distribution, the opportunity is not simply to connect with more distributors. It is to do so through infrastructure that reduces friction, improves accessibility and supports a better experience for all market participants.
Looking to scale private fund distribution through Euroclear's global network? Get in touch with our team at the link below.